Every prospect found and every email drafted before the founders open their inbox — sending went from 3–5 minutes of manual work to about 5 seconds. A person still approves every send.
Our client is a two-person, founder-led CPG / ecommerce brand. The product is selling and growth runs on outreach, so there are always more businesses worth contacting than there are hours to contact them.
The slow part was never the list — it was everything between picking a prospect and hitting send: finding the contact, opening the template, personalizing it, and tracking what went out. Even with templated messaging, each email took 3–5 minutes, and the day's higher-order work got put off because of it.
Doing it by hand also invites mistakes — the wrong name in a template, the same prospect emailed twice. They needed something fast and careful, with one condition: a person on their team approves every email before it goes out. We built the system around that review step, not around removing it.
Since then the system keeps growing: more sending domains, automated sequences, and human handoff the moment a prospect replies.
✕ 3 to 5 minutes per email
✕ Volume capped by prep time
✕ Hours lost to drafting every week
✕ Follow-ups tracked from memory
✕ No record of who was contacted
✕ Scaling meant hiring
✓ About 5 seconds per email
✓ 10x+ daily output, same hours
✓ 16 hours a week back
✓ Follow-ups surfaced automatically
✓ Every contact logged, nobody emailed twice
✓ Scaling means adding domains
The bottleneck moved. Outbound is no longer limited by hours in the day.
Teams blasting purchased lists, or anyone who wants full autopilot with no review. Not what we build. It's also why our clients' domains stay healthy.
Assumes a 5-day sending week and about 5 seconds to review and send a prepared draft.
More emails to send than hours to send them? We'll show you what this looks like with your prospects and your voice. You keep the send button.