Privacy Policy
Phoenix Torch (“we,” “us,” or “our”), a project of Phoenix From the Fire LLC, a New Jersey limited liability company, operates the website located at www.phoenixtorch.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit the Site or use our services.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
Information You Provide Directly
When you fill out forms on the Site (such as our contact or consultation booking form), we may collect the following:
- Full name
- Work email address
- Company name
- Information you provide about your existing workflows or operational challenges
Information Collected Automatically
When you visit the Site, certain information may be collected automatically, including:
- Analytics Data: We use Vercel Analytics to collect aggregated, anonymized usage data such as page views, referral sources, device type, browser type, and general geographic region. Vercel Analytics is designed to be privacy-friendly and does not use cookies for tracking.
- Log Data: Our hosting provider may automatically collect standard server log information, including your IP address, browser type, referring/exit pages, and timestamps. This data is used for security and performance monitoring purposes only.
Cookies and Similar Technologies
The Site does not currently use cookies for tracking or advertising purposes. If we introduce cookies in the future, we will update this Privacy Policy and, where required by law, obtain your consent before deploying non-essential cookies.
Essential cookies (such as those necessary for site functionality or security) may be used without prior consent, as permitted by applicable law.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and schedule consultations
- To understand your operational needs and provide relevant services
- To improve the Site and our services
- To analyze Site usage and performance through aggregated analytics
- To comply with legal obligations
- To protect our rights, property, or safety, and that of our users
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. How We Share Your Information
We may share your information in the following limited circumstances:
- Service Providers: We may share information with third-party service providers who assist us in operating the Site, conducting our business, or providing services to you (e.g., hosting providers, analytics services, scheduling tools). These providers are contractually obligated to use your information only as necessary to provide services to us.
- Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Site of any such change.
- With Your Consent: We may share your information for other purposes with your explicit consent.
4. Third-Party Services
The Site may contain links to third-party websites or integrate with third-party services (such as scheduling tools). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Current third-party services used:
- Vercel (hosting and analytics) — Vercel Privacy Policy
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information, subject to certain exceptions
- Opt out of certain data collection practices
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.
New Jersey Residents
If you are a New Jersey resident, you may have additional rights under the New Jersey Data Privacy Act, including rights to access, correct, delete, and obtain a copy of your personal information. To exercise these rights, contact us as described below.
8. Children’s Privacy
The Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Phoenix Torch
A project of Phoenix From the Fire LLC
Email: hello@phoenixtorch.com
Website: www.phoenixtorch.com