Who We Are
Operators, not observers
Phoenix Torch is the AI automation arm of Phoenix, operated by Phoenix from the Fire LLC. We're built by the same senior operators behind Phoenix's growth work — 30+ years launching and scaling at companies like Red Bull, Spotify, Activision, and JPMorgan, alongside high-growth tech startups.
Where Phoenix builds brands and growth, Torch builds the operational machinery underneath. We're a services team, not a SaaS platform — we build custom AI automation inside your existing stack, then stay in the system with you. No lock-in, human-in-the-loop, measurable impact within 30 days.
- We build it and run it. Advice without ownership doesn't move numbers.
- Your stack, not ours. No platform lock-in — everything runs on your tools.
- Human-in-the-loop. AI handles the repetitive; your team keeps the judgment.
- Fast results. Most clients see measurable impact within 30 days.